For Immediate Release
12/16/2007
GoTruckStop.com Announces New Marketing Partnership Program with TruckersResource.com
Queen Creek, AZ
GoTruckStop.com, one of the leading on-line stores for trucking related accessories and gifts, is proud to announce a marketing partnership program with TruckersResource.com, the source for everything trucking, and GoRecruit. In 2006 GoTruckStop.com introduced GoRecruit, a program designed to enhance the recruiting and driver retention efforts of trucking companies and carriers.
With the introduction of this unique marketing partnership, GoTruckStop.com, Queen Creek, Ariz., and Truckersresource.com, Oxford, AL, are offering trucking companies an opportunity to attract quality truck drivers to their company recruiting web sites, as well as offering their existing drivers additional discounts and special sale opportunities at GoTruckStop.com's on-line store.
Recruiting budgets are being stretched as high driver turn-over continues to restrict the growth and profitability of the trucking industry. When you purchase a banner ad on TruckersResource.com, trucking companies will have exposure at GoTruckStop.com's web site, with not only free rotator banner ads, but also the ability to be featured through the use of GoTruckStop's unique "video hostess" program. Custom designed scripts are read by "video hostesses" at strategic pages within GoTruckStop's web pages, directing drivers to visit members' web sites for driving opportunities.
"We pride ourselves in providing every possible resource that drivers could need in order to make every trip, business or purchase as smooth as possible", states TruckersResource.com founder Danny Freeman, "and this partnership with GoRecruit strengthens our commitment."
"Research has shown that Internet visitors are more apt to retain information that is interactive. That is where GoRecruit fills the niche for trucking companies," said TJ Graff, Director of Sales and Marketing for GoTruckStop.com.
Not only do trucking companies have another resource in recruiting and attracting quality drivers, but the GoRecruit program also offers carriers a unique driver retention tool. GoTruckStop.com will provide to each of its GoRecruit partners direct marketing materials offering additional discounts to their drivers when shopping at GoTruckStop.com, at no charge.
With the introduction of GoRecruit, GoTruckStop.com is well on the way to addressing that issue, as well as providing a new and exciting program for carriers to enhance their recruiting and driver retention efforts.
For additional information about GoTruckStop.com's GoRecruit program, please Click Here to contact us directly or Click Here to contact TruckersResource.com.
